UTM Builder & Naming Convention Generator
Free tool: Build UTM parameters with consistent naming conventions. Includes Google Sheets formula for bulk generation.
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UTM
Builder
Build UTM parameters with consistent naming conventions for better attribution.
tl;dr
UTM Builder & Naming Convention Generator Free tool: Build UTM parameters with consistent naming conventions. Includes Google Sheets formula for bulk generation.
Consistent Attribution Starts Here
Bad UTM hygiene makes attribution a nightmare. This tool builds properly formatted UTM URLs and gives you a naming convention template your whole team can follow.
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What You Get
Complete UTM URL ready to copy.
Naming convention template for documentation.
Google Sheets formula for bulk URL generation.
Never miss a customer call
Writly answers when you can't, books the work, and sends the details to your phone.
More Paid Media Agency tools
ads account audit checklist
free tool: generate a prioritized audit checklist for google ads or meta ads. know what to fix first.
ai ad hook generator
free ai tool: generate ad hooks for meta, tiktok, and google ads. get scroll-stopping copy in seconds.
cac / roas break-even calculator
free tool: calculate break-even cac and roas based on your margins. know your target metrics before scaling ad spend.
creative testing plan builder
free tool: generate a structured creative testing matrix with weekly cadence, winner criteria, and iteration plans.
google ads budget split calculator
free tool: calculate optimal budget split between search, pmax, and remarketing. get recommended allocations based on your business type and goals.
landing page angle generator
free tool: generate landing page angles, headlines, and ctas from your offer details. get 5 proven frameworks instantly.
Frequently asked questions
Use lowercase, hyphens instead of spaces, and include date (YYYYMM) at the start of campaign names.
No, but avoid using UTMs on internal links. Google sees those as external traffic, which skews data.
Yes, the tool supports generating UTMs for any digital marketing campaign, including Google Ads.
No, you can generate an unlimited number of UTM URLs using this tool.
No, the tool does not store any of your inputs or generated URLs.
Yes, you can download the URLs or the Google Sheets formula for bulk generation.
The tool is compatible with any valid URL and will append the UTM parameters correctly.
Yes, you can define your own naming conventions to ensure consistency across your campaigns.
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A digital marketing manager needs to track a new email campaign's performance.
Sample input
- Campaign Source: newsletter
- Campaign Medium: email
- Campaign Name: spring_sale
- Campaign Term: discount
- Campaign Content: header_link
Result
Generated UTM URL: https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale&utm_term=discount&utm_content=header_link
About UTM Builder & Naming Convention Generator
This tool is essential for digital marketers who need to maintain consistent tracking across various campaigns. By ensuring that UTM parameters are consistently formatted, the tool helps avoid the common pitfalls of attribution errors. Whether you are managing a single campaign or multiple client accounts, this tool provides a standardized approach to URL tracking. With the additional Google Sheets integration, handling bulk URL generation becomes a streamlined process, saving time and reducing manual errors.
How it works
- Enter the campaign parameters: source, medium, name, term, and content.
- The tool validates each input to ensure compliance with the naming conventions.
- Click 'Generate' to create a UTM URL with the specified parameters.
- Copy the generated URL for immediate use or download a Google Sheets formula for bulk generation.
When to use it
- A marketing team needs consistent tracking across multiple platforms.
- An agency managing multiple clients' campaigns requires standardized UTM links.
- A content strategist wants to analyze the performance of different content types within the same campaign.