Ads
Account Audit Checklist

Generate a prioritized audit checklist for Google Ads or Meta Ads accounts.

Google + Meta

Priority ranked

Downloadable

tl;dr

Ads Account Audit Checklist Free tool: Generate a prioritized audit checklist for Google Ads or Meta Ads. Know what to fix first.

Find the Leaks in Any Ad Account

Whether you're auditing a new client or reviewing your own account, this tool generates a prioritized checklist of what to check and what to fix first.

What You Get

High-impact items that typically drive 80% of improvement.

What to fix first prioritized recommendations.

Downloadable audit to share with clients or team.

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Frequently asked questions

How often should I audit accounts?

Monthly for active accounts. Quarterly for stable, mature accounts.

What's the most common issue you see?

Poor conversion tracking. If you're not tracking correctly, every other optimization is based on bad data.

What platforms does the tool support?

The tool supports both Google Ads and Meta Ads accounts.

How is the checklist prioritized?

The checklist is prioritized based on potential impact and ease of implementation.

Can I download the audit results?

Yes, the audit results can be downloaded as a PDF for sharing.

Is there a cost associated with using this tool?

No, the Ads Account Audit Checklist is completely free to use.

How often should I perform an audit?

It is recommended to perform an audit monthly or whenever significant changes are made to the account.

What data do I need to provide?

You need to provide platform-specific metrics such as spend, clicks, and conversions.

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Example: Ads Account Audit Checklist in action

A digital marketing agency is onboarding a new client with a Google Ads account needing optimization.

Sample input

Platform: Google Ads
Account Spend: $10,000
Clicks: 5,000
Conversions: 150

Result

Prioritized Audit Checklist: 1. Review Ad Extensions: Missing in 60% of campaigns, add sitelinks and callouts. 2. Improve Quality Score: 40% of keywords have a score below 5, focus on Ad Relevance. 3. Optimize Bidding Strategy: Switch to Target CPA for improved cost efficiency. 4. Analyze Conversion Tracking: Conversion actions not set up for 30% of campaigns.

About Ads Account Audit Checklist

The Ads Account Audit Checklist is designed to pinpoint exactly where your ad accounts need attention. By generating a prioritized list of action items, it helps marketing professionals focus on the changes that will drive the most significant improvements. This tool is especially valuable for agencies and in-house teams looking to streamline their audit processes and enhance their advertising performance. With the ability to quickly identify high-impact areas, users can efficiently allocate resources to optimize their campaigns and achieve better results.

How it works

Select the advertising platform (Google Ads or Meta Ads).
Enter account metrics such as spend, clicks, and conversions.
The tool analyzes the data and identifies key areas for improvement.
Receive a downloadable, prioritized checklist to guide optimization efforts.

When to use it

A marketing consultant auditing a new client's Google Ads account.
An in-house advertising team reviewing their Meta Ads performance quarterly.
A digital agency preparing a performance report for a monthly client meeting.