free tool by Writly

cold email roi calculator

Calculate the ROI of your cold email campaigns.

funnel-basedrevenue projection100% free

TL;DR

Cold Email ROI Calculator — Enter your funnel metrics and costs to project expected revenue and ROI.

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Enter your funnel metrics and costs to project expected revenue and ROI.

Is Cold Email Worth It?

This calculator projects revenue based on your funnel metrics and compares to campaign costs.

Funnel Metrics

Open rate. % who open your emails.

Reply rate. % who reply.

Meeting rate. % of replies that become meetings.

Close rate. % of meetings that close.

frequently asked questions

What is a good ROI?

3-10x is typical for well-run cold email campaigns.

What should I include in monthly cost?

Include tools, data, copywriting, and time spent managing campaigns.

let Writly find your next customers

we find your leads, write the cold messages, run the outreach across email, instagram, sms, and whatsapp, then follow up. warm replies land in your inbox. you only pay when someone replies.

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