Email Deliverability Health Checklist

Free tool: Audit your email deliverability with prioritized fixes for authentication, list hygiene, and sending practices.

More Email Agency tools

Email
Deliverability Health Checklist

Audit authentication, list hygiene, and sending practices.

Impact-ranked
Health score
Downloadable

tl;dr

Email Deliverability Health Checklist Free tool: Audit your email deliverability with prioritized fixes for authentication, list hygiene, and sending practices.

Deliverability Is Everything

If your emails don't land in the inbox, nothing else matters. This checklist identifies issues and prioritizes fixes.

#

What You Get

Priority-ranked checklist of deliverability improvements.

Health score based on your setup.

Exportable audit to share with clients.

Never miss a customer call

Writly answers when you can't, books the work, and sends the details to your phone.

Frequently asked questions

What's most important for deliverability?

Authentication (SPF, DKIM, DMARC) is the foundation. Without it, you're fighting uphill.

How often should I audit deliverability?

Monthly at minimum. Issues can develop quickly with list growth or sending changes.

How does the tool calculate the deliverability health score?

The score is calculated based on authentication setup, bounce rates, and engagement metrics like open and click rates.

What kind of authentication issues does the tool detect?

The tool checks for missing or incorrect SPF, DKIM, and DMARC records.

Can I export the audit report?

Yes, the tool provides an option to export the deliverability audit report in PDF format.

Does the tool offer suggestions for improving engagement rates?

Yes, it provides tailored recommendations to improve audience engagement based on current performance metrics.

Is the tool suitable for small businesses?

Yes, it's designed to be useful for businesses of all sizes, from small startups to large enterprises.

How often should I use this tool?

It's recommended to use the tool before every major email campaign to ensure optimal deliverability.

Ready to scale your business?

Join hundreds of businesses using Writly to win more contracts.

Try Writly call desk

© 2026 writly. all rights reserved.

Example: Email Deliverability Health Checklist in action

A digital marketing agency is preparing an email campaign for a client and wants to ensure optimal deliverability.

Sample input

  • Domain: example.com
  • Email Volume: 10,000
  • Bounce Rate: 2%
  • Open Rate: 15%

Result

Deliverability Health Score: 78/100 Priority Issues: 1. SPF Record Missing - High 2. High Bounce Rate - Medium 3. Low Engagement Rate - Medium Recommended Actions: - Implement SPF and DKIM authentication. - Clean email list to reduce bounces. - Segment audience to improve engagement. Exportable Report Available.

About Email Deliverability Health Checklist

The Email Deliverability Health Checklist is an essential tool for any business that relies on email marketing. It provides a comprehensive audit of your email sending practices, identifying critical issues that could prevent your emails from reaching the inbox. By focusing on authentication, list hygiene, and sending practices, the tool ensures that your emails have the best chance of being delivered successfully.

This tool is particularly valuable for digital marketing agencies and IT teams responsible for managing email systems. It not only identifies problems but also provides a prioritized list of actions that can significantly improve email deliverability. With a clear health score and actionable insights, you can make informed decisions to enhance your email marketing strategies.

How it works

  1. Input your domain and email campaign metrics.
  2. The tool analyzes SPF, DKIM, DMARC records, and campaign performance.
  3. It identifies issues in authentication, list hygiene, and engagement.
  4. Receive a prioritized checklist with actionable recommendations.

When to use it

  • Digital marketing agencies ensuring client campaigns hit inboxes.
  • Email marketers optimizing deliverability for monthly newsletters.
  • IT teams auditing email systems for compliance and performance.