free tool by Writly

lead score calculator

Score leads with BANT methodology.

bant scoringpriority label100% free

TL;DR

Lead Score Calculator — Rate each lead on Budget, Authority, Need, and Timeline (1-5) to get a priority score.

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Rate each lead on Budget, Authority, Need, and Timeline (1-5) to get a priority score.

Prioritize Your Best Leads

BANT (Budget, Authority, Need, Timeline) helps you identify which leads to focus on.

BANT Criteria

Budget. Do they have money to spend?

Authority. Can they make the decision?

Need. Do they have the problem you solve?

Timeline. Are they ready to buy now?

frequently asked questions

What is BANT?

Budget, Authority, Need, Timeline—a classic B2B qualification framework.

What score is a hot lead?

Scores of 16-20 are hot leads. 10-15 are warm. Below 10 are cold.

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