Outbound Sequence Builder

Free tool: Build multi-channel outbound sequences with email, LinkedIn, SMS, and call steps. Get templates for awareness, inbound, and referral plays.

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Outbound
Sequence Builder

Build multi-channel sequences that get replies.

Email + LinkedIn + SMS
Template library
Day-by-day

tl;dr

Outbound Sequence Builder Free tool: Build multi-channel outbound sequences with email, LinkedIn, SMS, and call steps. Get templates for awareness, inbound, and referral plays.

Multi-Channel Outreach Works Better

Email-only sequences cap at 3-5% reply rates. Add LinkedIn and calls for 3x the response.

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Sequence Types

Awareness — Cold outreach to new prospects.

Inbound — Follow-up for form fills and content downloads.

Referral — Warm intros from existing connections.

Never miss a customer call

Writly answers when you can't, books the work, and sends the details to your phone.

Frequently asked questions

How many touches should a sequence have?

7-12 touches over 2-3 weeks is standard. More for enterprise, fewer for SMB.

Should I use the same message on all channels?

No—adapt the message for each channel. LinkedIn is more conversational, email more structured.

Can I customize the templates provided?

Yes, you can fully customize each template to suit your specific needs and audience.

How many steps can I include in a sequence?

You can include up to 10 steps in a sequence, mixing different channels as needed.

Is there a limit to the number of sequences I can create?

No, you can create an unlimited number of sequences with the Outbound Sequence Builder.

Does the tool integrate with CRM systems?

Yes, the tool allows you to export sequences in formats compatible with most CRM systems.

Are there any analytics provided?

While the tool focuses on sequence building, you can track performance through your CRM's analytics features.

What kind of support is available?

We offer email support for any questions or issues you might encounter while using the tool.

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Example: Outbound Sequence Builder in action

A sales manager wants to create a multi-channel outreach sequence for a new product launch.

Sample input

  • Target Audience: Tech Companies
  • Email Template: Introduction to New Product
  • LinkedIn Message: Personalized Connection Request
  • SMS: Follow-up Reminder
  • Call Step: Schedule a Demo

Result

Generated Sequence: 1. Email: Hi [Name], We are excited to introduce our new product that could revolutionize your workflow. Let’s connect to discuss how it can benefit your team. 2. LinkedIn: Hi [Name], I’m reaching out to connect and share some insights about our latest product that might interest you. 3. SMS: Hi [Name], just checking if you received my email about our new product. Looking forward to your thoughts. 4. Call: Hi [Name], I’d love to set up a quick call to walk you through our new product and how it can help your business. Are you available for a demo?

About Outbound Sequence Builder

Using multi-channel sequences increases the likelihood of engagement by reaching prospects through their preferred communication methods. By integrating email, LinkedIn, SMS, and calls, you can create a comprehensive outreach strategy that is more likely to result in a response. This tool is especially valuable for sales and marketing professionals who need to manage complex campaigns across various touchpoints. The Outbound Sequence Builder simplifies the process, allowing users to design, organize, and deploy sequences efficiently, ensuring that no lead falls through the cracks.

How it works

  1. Select the target audience for your sequence.
  2. Choose and customize templates for each channel: email, LinkedIn, SMS, and call.
  3. Define the sequence order and timing between each step.
  4. Review the sequence and export it for easy integration into your CRM.

When to use it

  • Sales teams launching a new product to tech companies.
  • Marketing departments following up on content downloads.
  • Consultants seeking referrals from existing clients.